Category: Tips & Tricks

While developing your app from your innovative idea you need to consider how you are planning to get revenues from it if you want to make it grow. Developers must know about the mobile market characteristics in order to choose a business model that suites best to their app. Mobile app users are currently downloading applications to watch videos, listen to music, take notes, chat with other people or play games for free. Even so, most users won’t have a problem with advertising as long as the app they downloaded for free remains that way. That is why defining your target group is important, since obviously consumers with considerable more incomes behave differently from consumers who look almost exclusively for free apps. Besides, by studying your competition you get to know what similar apps you may offer, and it will help you put a price on yours. Certainly, it’s not a good idea to charge for your app when there is already another one free and fairly similar in the market. But if yours has a distinctive feature or functionality which users may find valuable to pay for, your chances increase.   If you have defined that your product will be aimed to people willing to pay a fee for your app, then the direct paid app model might be your best option. However, applications that get the most...