Mobile usage in Holiday Season
Every day is more common to observe how consumers are always connected through mobile devices to look for information about a product or service that they are interested in purchasing. This is a habit that has been increasing over the years due to the way mobile applications allow us to communicate, search for an offer, a product review or making our lives easier when we shop online. According to a 2016 Holiday Shopping & mobile marketing trends survey made by SessionM, 46% of the smartphones users reported they were planning to shop with their mobile device this season, 42% said...
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