Huawei is one of the top smartphone brands in the world. It has a strong presence in their home country, China, and it’s becoming increasingly popular in Latin America, the Middle East and lately, the European market. It is in the latter one that it has dotted higher in the past months.
According to the market research firm Canalys, in the first quarter of 2018, Huawei sales increase 38.6% in Europe, compared to last year´s first quarter. In the same time, sales from Apple and Samsung respectively declined a 5.1% and a 15.4%. This makes it clear that the company is gaining popularity across this continent.
The new Huawei P20 line
With the launch of the Huawei P20 line, they have gained big sales in Western Europe, most of all in the U.K., Germany, and France.
However, the device that definitely takes the lead is the P20 Pro, a smartphone equipped with 3 rear cameras (40MP + 20MP + 8MP) and with probably the best optical zoom you´ll find in the market right now.
This new camera technology has enhanced features and AI capabilities for the joy of all users. Just the enough to make people at least consider switching to this brand, because, given the social dynamics of today, this is a really important spec for users when looking for a new phone.
And users have been interested with this new device according to Huawei data, since they´ve reached a growth in the European market of over 300%, compared to its predecessor, the P10 Plus.
This seems to be great news for the Chinese company in their effort to settle in the European market, especially after all these years of struggle in the U.S. market where they have been accused of espionage since 2012, something that has somehow displaced them from this specific region.
CE Marking for 5G products
Huawei has just obtained the world’s first CE (European Conformity) type examination certificate for products with 5G technology. The company has made huge investments in this technology for several years now, even building 5G research centers around the world.
Although this technology is not out yet -which by the way, among other things will bring faster speeds, higher bandwidth, and lower latency- this is a step forward for Huawei on the race to start commercializing these type of products at big scale.
Some sources have even pointed out the possible release of a Huawei Mate 5G in late 2019.
So, this is how the Chinese telecoms giant has started to gain ground in the European Market. They certainly have introduced a new type of device that companies like Samsung or Apple will have to fight against, and with its incursion into 5G technology chances are they begin to become even more popular not only in Europe but in the entire world.
Tell us, Do you think Huawei will ever make to the top? If so, How long do you think it´ll take it to get there?