Something you should never lose sight of when developing an Android app it is the marketing planning it requires. A key part of your app marketing it is how you show it and sell it to users. That is why we’d like to talk about how to create a great app listing in Google Play Store.
We´ve seen the importance of working on a marketing strategy alongside the development process and how not taking this into consideration is one of the common mistakes that new developers must avoid.
Lets review then, some of the things you can do to increase the number of people discovering your app and turn those visits into installs:
A unique icon
Having an immediately appealing icon is very important for your app. After all, it is the very first thing users see when searching for an app in the store.
Believe it or not, this element can be decisive whether users choose to download your app or not, in other words, it helps you grow your conversion rate.
There is a big number of apps in the Play Store, so try to stand out by creating a clean, simple and original icon that people can easily relate to your app.
Appealing Video trailer and Screenshots
Users need to know how your app works exactly and how it will look like on their devices. For this, it is highly recommended that you create a video trailer that shows them your app being used for real.
In general terms, it should have a length between 30 and 120 seconds, showing the most important features of your app first.
However, for a better showcase of these features, you should add screenshots with portrait and landscape (if it’s your app´s case) orientations. Add an explanatory text on each screenshot for a better understanding.
Compelling Title and Description
Other crucial aspects of your metadata are your app´s title and description. These are the spaces where you need to put the correct keywords that improve the chances of your app to be found by users.
Google allows you to add 30 characters in the title field, so make sure you find the right word (or a couple of words) that describes best your app´s function, alongside the name of your app.
Speaking of which, here are some tips that can help you find a name for your app.
Also, writing a compelling description will help your app to be searchable. Here you´ll need to tell all the benefits of your app and what makes it unique.
Keep in mind that there is a short description (80 characters) and a long description (up to 4000 characters), so make sure the first sentence sums up pretty much your app.
As a best practice, Google recommends to include a variety of words in your app description that represents its core features. Although you might write some keywords here, you should not exceed in this aspect as it could be considered as a violation according to Play Store listing and promotion policy.
Don’t forget to localize and reply to reviews
The mobile apps market is a global market. Depending on the specific sectors your app is targeting you can provide different languages (for your description or any added text), different prices (as some countries may not respond the same way) or optimizing your app for different devices and connectivity levels. Android´s localization checklist can help you to achieve this.
Just as important, it is that users know how committed you are to the project and with them, by answering every comment/review you get about your app. Remember reviews, whether they are positive or negative, will help you provide a better service.
As you can see, creating an app listing in Google Play Store is not something you should do lightly. You must take the time to submit all these elements in the right way, especially if we consider the guidelines you need to follow. This way, you can improve the chance of users discovering and installing your app.